The mission of In A World With Books is to make a positive, lasting impact on the lives of disadvantaged and underprivileged children by giving them access to free books. The goal of the organization is to foster good reading habits that will develop a love of reading at an early age. Founded in memory of voiceover legend Don LaFontaine.
Establish and develop credibility within donor community
Develop brand identity to be used online and across all communication pieces focused on the beneficiaries – the kids.
Quantify results alongside compelling images of children and the legacy of Don La Fontaine