Captain Morgan

 CASE STUDY

Organization

Captain Morgan is a brand of rum produced by alcohol conglomerate Diageo. It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan who died on 25 August 1688.

Challenge

Increase revenue of exclusive Captain Morgan merchandise and drive visitors to Captain Morgan Distillery tours.

Recommendation

Sell merchandise online and drive tourists to distillery via media.

Method

Airport signage campaign, creation of the only global Captain Morgan merchandise e-store onsite and Amazon store.

JARRA | Diageo Marketing
JARRA | Diageo Marketing
JARRA | Diageo Marketing
JARRA | Diageo Marketing
JARRA | Diageo Marketing
JARRA | Diageo Marketing
BRAND PLANNING • COPY WRITING • CREATIVE DEVELOPMENT • WEB DEVELOPMENT • SIGNAGE • SEO, SEM, ANALYTICS REPORTING