Allergan

 CASE STUDY

Organization

Allergan products encompass the continuum of care for dry eyes, from symptom relief to the only prescription eye drop that is believed to treat an underlying cause of dry eye. Built on a nearly 60- year heritage in ophthalmology with expertise in discovering and developing new therapeutic agents to preserve and protect vision, Allergan is a global leader in eye care.

Challenge

Launch new product into cluttered eye car space targeted at Ophthalmologists, Opticians, Pharmacies and DTC. Take market share from competitors without Allergan brand cannibalization – increase revenue for all SKU’s

Recommendation

Identify previously untargeted segments with differentiated creative and messaging. Incorporate launch product into the HCP treatment algorithm to clearly identify position and patient profile.

Method

Introduce tactical strategies and grass roots communications channels not seen in this channel. Effective media buying with ROI analytics reporting.

JARRA | Healthcare Marketing
JARRA | Healthcare Marketing
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JARRA | Eyecare Marketing
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JARRA Digital | Optive Case Study
BRAND PLANNING • COPY WRITING • CREATIVE DEVELOPMENT • MEDIA MANAGEMENT • WEB DEVELOPMENT • PRINT PRODUCTION - BROCHURES, FLIERS, POSTCARDS • EMAIL TEMPLATES • SEO, SEM, ANALYTICS REPORTING